Being a relatively new full-service accounting and finance firm, it is not always easy to find your feet in an established but thriving market or as author Guy Kawasaki puts it in his book “The art of the start 2.0” find your ‘sweet spot’. This is the place according to Kawasaki where expertise, opportunity and passion overlap. So, at the very beginning of our journey we wanted to make sure this was at the forefront of our thinking and that our brand ethos encapsulated this. That we brought our expertise and passion to the table and helped our team and our clients create opportunities.
Being a fairly young and fresh company with a team that enjoyed achieving both our financial (expertise) and our wellness (passion) goals in life it was a natural fit for us to adopt the principles of elite sports performance when thinking about our brand, how we want to measure ourselves and carve out our ‘sweet spot’ in the finance industry where there are many new players constantly changing the game.
Using the five principles of elite sports performance as the pillars of our brand has given us a very clear idea of who we are and what we stand for and helped to shape the strong performance culture we have here at Hargate Advisory.
Our five key brand ethos are:
This ethos is what we as a company try to live by and measure ourselves against. We believe in them and the balance that they bring to our business. Similarly, it’s these same five principles that we like to apply to our clients and how we interact with them, what we bring to the table, how we advise them from both a business and personal level right through to celebrating their wins like purchasing that new home or setting up their dream business.
We’re creating a movement for our clients and for ourselves to keep moving forward financially, be restless in our pursuit for wellness (both financial and life) and maintain motivation across the entire spectrum of your financial life. It’s something we know how to do and we do it well. It’s our passion to see our clients succeed and we take it personally.
If you think we can help you, or even if you just want to have a chat to get the ball rolling get in touch with anyone from our team and we would be more than happy to point you in the right direction. Now you know what we’re about and why we do what we do, so let us take the step with you to keep you moving forward financially. Join the movement and lets work together to help you kick some goals.