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By
Director of Lending
October 22, 2018

Hargate Advisory Brand Ethos and What We Stand For!

Being a relatively new full-service accounting and finance firm, it is not always easy to find your feet in an established but thriving market or as author Guy Kawasaki puts it in his book “The art of the start 2.0” find your ‘sweet spot’. This is the place according to Kawasaki where expertise, opportunity and passion overlap. So, at the very beginning of our journey we wanted to make sure this was at the forefront of our thinking and that our brand ethos encapsulated this. That we brought our expertise and passion to the table and helped our team and our clients create opportunities.

Being a fairly young and fresh company with a team that enjoyed achieving both our financial (expertise) and our wellness (passion) goals in life it was a natural fit for us to adopt the principles of elite sports performance when thinking about our brand, how we want to measure ourselves and carve out our ‘sweet spot’ in the finance industry where there are many new players constantly changing the game.  

Using the five principles of elite sports performance as the pillars of our brand has given us a very clear idea of who we are and what we stand for and helped to shape the strong performance culture we have here at Hargate Advisory.

Our five key brand ethos are:

  1. Specific – Always be specific. Improving your ability in a sport is very specific. Improving your financial wellness is no different. If you want to be great at something you need to set a specific goal. We believe setting specific financial goes for your future is a must. We can help you do this and we can steer your finances to ensure you are always moving in the right direction and in time smashing your personal or business goals.
  1. Progress - Put simply, this means we are always looking for ways to improve our results. Progression comes in many forms and can include empowering you to buy that first home or investment property, assisting you with establishing a new business and how to get financially fit, becoming a xero firm and how to streamline your business or simply joining our movement to keep you and your money moving forward. 
  1. Overload – Or another way to think of it is adapting. This means constantly pushing ourselves outside of our comfort zone, forcing ourselves to adapt and keep challenging ourselves to drive progression. We are always engaging with you to think outside the box and stretch your financial goals and to keep assessing what is and isn’t working for your business and your growth profile. Put simply we want you to keep moving and we’ll be with you every step of the way providing you with our expert advice and know how. Your success is our success. 
  1. Recovery – This means taking the time out to reflect on how far you have come. Celebrate your successes and understand your learnings along the way. No training program is complete without adequate attention to recovery and like elite athletes, we understand this is the hardest component to grasp – especially for small business owners! But it is essential to keep progressing and moving forward. 
  1. The Team – We are a diverse, energetic and dedicated team and we are with you every step of the way. We have the technical skill to structure the most complex financial deals and we have the guts to go the distance and ensure you get the glory. The most important part of any successful team is the commitment each member brings. With Hargate Advisory you can rest assured that you and your success are our priority.

This ethos is what we as a company try to live by and measure ourselves against. We believe in them and the balance that they bring to our business. Similarly, it’s these same five principles that we like to apply to our clients and how we interact with them, what we bring to the table, how we advise them from both a business and personal level right through to celebrating their wins like purchasing that new home or setting up their dream business.

We’re creating a movement for our clients and for ourselves to keep moving forward financially, be restless in our pursuit for wellness (both financial and life) and maintain motivation across the entire spectrum of your financial life. It’s something we know how to do and we do it well.  It’s our passion to see our clients succeed and we take it personally.

If you think we can help you, or even if you just want to have a chat to get the ball rolling get in touch with anyone from our team and we would be more than happy to point you in the right direction. Now you know what we’re about and why we do what we do, so let us take the step with you to keep you moving forward financially. Join the movement and lets work together to help you kick some goals.

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